WHY YOU NEED TO KNOW ABOUT COOKIE CONSENT?

Why You Need to Know About Cookie Consent?

Why You Need to Know About Cookie Consent?

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Announcing TruConsent: India’s Truly Unified Privacy Suite


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Created specifically for the DPDPA. Engineered for India’s massive digital population.

Following extensive development, field testing, and regulatory vetting, we’re thrilled to launch TruConsent – the first privacy suite built ground-up for India’s digital law.

While most global tools retrofit for Indian compliance, TruConsent is built for India’s privacy law — not just to tick boxes, but to foster digital trust at scale.

Why Now?


Following two decades and multiple failed drafts, India enacted the DPDPA on August 11, 2023. Yet, the law is still awaiting enforcement, as the Data Protection Board has not been formally established.

India remains the last major market without an active data privacy regime, even as it races toward a billion digital users. This gap in enforcement makes the need for compliant, rights-respecting infrastructure more urgent than ever.

Businesses can’t afford disjointed compliance strategies. They need a comprehensive, India-built platform that aligns with the rights-based framework embedded in the Act.

TruConsent meets that moment.

What Does TruConsent Offer?


Explore all features in depth at TruConsent Features

TruConsent isn’t just another cookie banner tool. It’s a flexible, privacy-first platform that covers every critical compliance element:

Granular Consent Management
Set up multilingual consent flows, expiration rules, and opt-out options — in up to onetrust consent 22 languages.

Data Principal Rights Center
Empower users with a portal to submit and monitor their rights requests for access, correction, erasure, portability, and objection.

Breach Management
Log, assess, and resolve data breaches — including escalation pathways aligned with DPDPA protocols.

Grievance Redressal
Auto-track the 7-day timeline. Route issues to designated officers. Maintain structured logs for every interaction.

Nomination Management
Enable compliance with nomination provisions by giving users control to assign alternate decision-makers.

Audit-Ready Activity Logs
Tamper-proof digital trails for every data interaction — ready for audit anytime.

DPIA & Assessment Engine
Evaluate privacy risks in processing workflows, third-party integrations and data exports — automatically benchmarked against compliance standards.

Built for Builders: Fast Integration, Future-Safe Architecture


Whether you're a fintech, health-tech, or large enterprise, TruConsent offers:

• Plug-and-play APIs and NPM packages
• Multi-tenant design for consent interoperability
• Separation of PII and hashed identifiers for privacy-first linkage
• Ready alignment with future DPBI licensing requirements

The TruConsent Advantage


? Built from scratch for DPDPA – not a GDPR copy-paste
? End-to-end lifecycle compliance, not just forms and flags
? Works for both massive enterprises and fast-growing MSMEs
? Modular. Scalable. Built for both speed and scrutiny

Looking Forward


India has waited long a comprehensive privacy law — but that wait is ending. In an era of mounting concerns over data misuse, user trust is the ultimate differentiator.

Organizations that move early on privacy compliance will not just meet legal standards — they will lead.

With TruConsent, you’re not just adopting software. We’re building a movement — toward transparency, accountability, and data dignity for a billion digital citizens.

Want to know more? Visit us at https://truconsent.io, explore our insights on the TruConsent Privacy Blog, or get in touch via [email protected].

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